WHY is it that anything bearing the moniker ‘artisanal’

automatically triples the price? I walked past my local ‘gelateria’ the other day (fancy word for ‘ice-cream shop’) and noticed that they had some ‘artisanal’ panettone in the middle. ‘Ooh,’ I thought, ‘that’s just the thing to give to friends during this season of good will.’ I chose two and took them to the till to pay. Reader, £60 they wanted. £60! For what basically amounts to two large currant buns. Needless to say, I left empty-handed.