Has Love Island run its course?

Love Island is back (daily, ITV2) and just as brainless as ever, only now we have two series a year to look forward to. That said, I fear ITV2 may have overstretched itself in this respect: even my daughter, an avid fan, is already bored, and the new presenter, Maya Jama (above), is slightly confusing in that she’s almost indistinguishable from the female contestants, who all look like they might share the same plastic surgeon. Could the show have run its tawdry course? We can only hope.