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Mamma Mia! Gimme, gimme Abba live . . .

after all these years I still love abba, but find the prospect of the abba avatar show rather depressing.

It launches this week, in a special theatre in east

London, and is set to run from now until the seas run dry — or seven months at least.

No doubt the technology is superb and will capture all four members in all their 1970s glory. But why? Surely not just for a money, money, money-making machine.

a few years ago, I saw the world premiere of the Whitney Houston hologram tour in Sheffield. at the time, the tragic singer had been dead for eight years, but via the mawkish wonders of technology, Whitney had been dug up, digitalised and sent back on the road.

Some 1,800 fans seemed happy to pay anywhere from £30 to £65 each to watch this ghoulish spectacle: a disco dolly apparition of a deceased diva, miming to newly remastered vocal tracks in a pair of feathered knickerbockers.

and now abba are in on the same racket.

Wait till Mick Jagger hears about this! the rolling Stones may have a combined age of about 1,078, but they are about to knock back the Sanatogen and embark on another european tour, while Bruce Springsteen,72, and the e Street Band have announced their world tour dates for next year. they were all around in the 1970s, too.

and if they can still tour in person, why can’t abba?

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2022-05-27T07:00:00.0000000Z

2022-05-27T07:00:00.0000000Z

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