JO MALONE, CBE

Jo, 59, is the founder of fragrance lifestyle brand Jo Loves, which she launched after selling her eponymous brand to Estee Lauder.

SOME of my best beauty buys are from Boots and cost under a tenner. If someone offered me a brow product that cost £100, I’d say ‘No, thank you’ and keep my Rimmel London Professional Eyebrow Pencil (£4.49, Boots). I just love it! And I’d never buy an expensive mascara: it’s always Maybelline Lash Sensational Mascara (£9.99, Boots).

But there are some things I won’t skimp on. For example, my Chanel lip gloss: Rouge Coco Gloss in Bourgeoisie (£31, chanel.com). I’d also wear anything that Bobbi Brown or Marcia Kilgore create — both beauty pioneers are amazing.

I have Bobbi’s Jones Road Miracle Balm (£36, jonesroad beauty.com) in every shade. I use it on my skin and on my lips and it makes you look like you’ve just walked off a beach.

I never leave the house without fragrance. I think scent is the new red lipstick. Sales soared through the pandemic and they continue to grow.

With Jo Loves, we’ve noticed people want their homes to smell like they do — homes are now an extension of ourselves.