Holly’s £65 candle... but it’s not like Gwynnie’s!

ANYTHING Gwyneth Paltrow can do, Holly Willoughby can do too...

First, the presenter launched her own lifestyle brand called Wylde Moon to rival Miss Paltrow’s Goop. Now she has unveiled her first product – a scented candle.

Miss Paltrow – infamously – released a candle range with bizarre names such as This Smells Like My Orgasm.

However, Miss Willoughby, 40, does not want to turn up her customers’ noses, only ‘energise and invigorate’ them, and she has simply called her product The Wild. The fragrance includes ‘notes of tomato leaf, geranium, sandalwood, mint and rose’.

A single wick costs £40 and a triple wick £65, while a 150ml fragrance diffuser is £45. Miss Paltrow’s range starts from about £55. Miss Willoughby launched Wylde Moon last month, saying it was inspired by the spiritual and her love of star-gazing.

A source suggested that she was keen to follow the lucrative lead of Miss Paltrow, 49, in selling sex toys. Goop is worth about £180million.