1914

The end Of The cOrseT era

Bras really took off during the First World War when women found themselves working in factories and wearing uniforms. Corsets simply weren’t fit for purpose any more and bras flew off the shelves. The demise of corsets helped the war in other ways. In 1917, when the Americans joined the battle, the US War Industries Board requested that women stop buying corsets so that metal could be used for weapon production. It’s thought the movement saved enough metal to build two battleships.