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Iwould rather have nothing than buy temporary pieces that might not last,’ says interior designer Gemma McCloskey of kitting out her flat in West London.

And by nothing, she really means it – when she and her fiancé Remko moved into the two-bedroom first-floor property two years ago, they spent months with just a blow-up bed for furniture. ‘We lived on it morning, noon and night while we decided how to decorate,’ says Gemma. ‘It’s best to take your time when making design decisions.’

For Gemma, the first and most important problem was how to turn a cookie-cutter new-build flat into something unique. While the fittings, including timber floors and stone worktops, were well-crafted, the space, she says, felt unremarkable.

‘Changing the compact layout wasn’t an option, so I had to lean heavily on the transformative powers of colour, lighting and furniture for character,’ she says.

Explaining her choice of palette, Gemma says, ‘I treated the space as a whole rather than separate rooms. So all the tones co-exist in harmony – soft green might be showcased in our bedroom, pale pink in the hallway or sunshine yellow in the guest room, but they are repeated elsewhere too in a smaller or larger format.’

As well as sticking to these tones for cohesion, they are, Gemma says, a great backdrop for her statement taste, from the bespoke Murano glass globe lights she designed to the colourful recycled plastic dining table she commissioned from Netherlands design studio Kooij (dirkvanderkooij.com).

The statements continue in Gemma’s choice of artwork, most notably in the hallway, where there’s a playful – and huge – pastel rendition of her and Remko by Studio Lenca’s Jose Campos (studiolenca.com). ‘I wanted the walls to step up to the rest of the punchy schemes, so the artwork, whether tapestries or oils on canvas, had to be bold.’

Gemma’s talent for knowing where to save and where to splurge was also key to the flat’s transformation. ‘We mixed expensive rugs, such as the bespoke one in the living room, with simple jute, and plant pots from Ferm Living with vases from Zara Home.’

Above all, however, it’s Gemma’s ability to balance bold elements with softer touches and, of course, not just her clout with colour but her love of it that have given the once boring new-build presence. ‘My mantra is that colour is just as important as form and function,’ Gemma says. ‘Who wouldn’t want to wake up to buttery yellow or grounding green? It makes us feel uplifted every day.’

For Gemma’s interior design services, visit cuplastudio.co.uk