FOUR SIDELINES THAT MADE MILLIONS

These genius Gen-z ideas have rocketed to huge success

TALA

Grace Beverley, 25, founded sustainable activewear brand Tala in 2019 while studying at Oxford University. Thanks to hype (styles sell out in minutes) plus reasonable prices (leggings start at £42), the brand has made more than £10 million in sales since then. Earlier this year, Beverley secured £4.2 million in funding. wearetala.com

REFY BEAUTY

Student-turned-influencer Jess Hunt, 25, launched Refy Beauty mid-lockdown after meeting her business partner Jenna Meek, 29, on a photo shoot. It quickly sold out after its viral Brow Sculpt was used by Bella Hadid and Hailey Bieber. According to Forbes, the company is now valued at £50 million. refybeauty.com

sojo

Josephine Philips, 24, launched Sojo as the ‘Deliveroo for clothing repairs’ in 2021 shortly after graduating. The app and pick-up/delivery service, which secured £1.8 million in funding this April, connects customers to local businesses, so they can have clothes tailored or repaired with a few clicks. home.sojo.uk

Books THAT MATTER

After studying curriculums full of male authors, Molly Masters, 25, started the company in 2017 while at university. Her subscription boxes include a book by an inspiring female author plus gifts from female-owned brands. It now has 3,000 subscribers; last year revenue quadrupled to £1 million. booksthatmatter.co.uk