Can Moonpig bring home the bacon for investors?

THE chirpy ‘Moonpig dotcom’ adverts became a feature of lockdown television as the online card seller capitalised on deserted high streets.

But investors who bought into February’s £1.2billion listing could be forgiven for finding the earworm irritating now. The stock, which floated at £3.50 and hit summer highs of £4.88, has slid to £3.13.

The company says consumer habits haven’t switched back towards physical stores since they reopened, but a sell-off of tech stocks – notably in e-commerce – has hit Moonpig.

It has been an opportune time for its non-executive chair Kate Swann to show some faith. The former WH Smith boss – who sold £3.4million of stock at the IPO – last week shelled out for shares worth £199,000.

Swann earned a reputation as a darling of the City when she rewarded investors while managing Smiths’ retrenchment from the high street.

Can she tempt investors to dig into the Pig?